According to the Centers for Disease Control and Prevention, wearing a helmet while cycling reduces the risk of head injury by as much as 80 percent?
Common reasons people do not wear a helmet include these complaints: They’re bulky, too heavy and hot.
Manhattan couple Sujene Kong and Christian Von Heifner came up with the idea of FEND after a taxi collision sent Von Heifner flying over his handlebars (and landing, luckily, in one piece).
“We were so shocked, and we couldn’t stop thinking or talking about it: Why don’t we wear helmets?” recalls Kong, explaining that they quickly borrowed a pen and scratch paper and started sketching. “It’s pretty crazy that, within the next 45 minutes, we more or less developed what we were after with Fend,” says Von Heifner.
Borrowing a page from the early iPhone playbook, the Fend helmet comes in black or white and a limited edition NYC Yellow. “Very clean and minimal,” says Kong, pointing out the airy, breathable construction. Fend is already in talks to partner with an urban rideshare program.
Say goodbye to bulky helmets! FEND’s resilient Joint System allows for the helmet to fold for maximum convenience. Simply fold the helmet and slip it into your bag until you need it again.
Minimalistic and streamlined design approach while maintaining maximum protection. Resilient Joint System allowing for maximum breathability and portability.
Learn more about the FEND bike helmet: