Bicycle advocacy & New Belgium Brewing

Bicycle advocacy has been part of New Belgium Brewing’s core from day one. The League of American Bicyclists has once again recognized New Belgium as a platinum-level Bicycle Friendly Business. Platinum is the highest honor awarded.

“As a brewery founded on a bike ride ride through Belgium, bike advocacy is part of our DNA so this is a tremendous honor,” said Bryan Simpson, New Belgium’s public relations director. “Making the world a more bike-friendly place is core to our mission, from giving every co-worker a cruiser bike on their one-year anniversary, to including bike advocacy in our grants program and Tour de Fat.”

“The business community’s investment in bicycling is playing a central role in making the country a safer, happier, and more sustainable place to live and work,” said Amelia Neptune, League Bicycle Friendly Business Program Manager. “We applaud this new round of businesses, including New Belgium, for leading the charge in creating a bicycle-friendly America for everyone.”

Bicycle Friendly Businesses are corporations, organizations, nonprofits and associations that weave bicycling into their business culture and give employees and customers the opportunity to be active stewards of their personal and environmental health through bicycling. When bicycling is infused in an office or company culture, great things happen: reduced health care costs; more productive employees; improved worker and customer satisfaction; smaller carbon footprint; and increased corporate social responsibility.

To apply or learn more about the BFB program, visit the League online at:

www.bikeleague.org/business

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews thirteen year-round beers; Citradelic Tangerine IPA, Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at:

www.newbelgium.com

Each year New Belgium Brewery has Tour de Fat events around the country.

Tour de Fat is New Belgium Brewing’s traveling celebration of all things bicycle, honoring humankind’s greatest invention. Born in Fort Collins, Colorado, to increase awareness and participation in cycling as a sustainable form of transportation, Tour de Fat has grown into a national rite of passage for cycling advocates and bon vivants alike.

tourdefat

Join thousands of your friends for a costumed bike parade and nationally touring and locally loved musical acts, peppered with interactive fun like a 1,000 Person Dance Contest (to win a bike!) a Slow Ride competition (how slow can you go?), and the inspirational car-for-bike swapper series in which brave souls hand over their car keys and commit to commute by bike. (Interested? Apply to be a Car for Bike Trader now.)

We’ll see you for bikes, beer and bemusement. In the meantime, read the Tour de Fat 10 Commandments. 2017 locations and dates to be announced soon.

 

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